This June of 2014, Brazil will pay host to the FIFA World Cup 2014 – one of the most awaited and most exciting competitions on planet earth. The image no. 12 below shows the official logo of FIFA. This official emblem forms the cornerstone of the event’s brand identity. This logo was very carefully selected.
FIFA and the Brazil Local Organizing Committee (LOC) invited 25 best agencies of Brazil to submit their designs for the official emblem of 2014 World Cup. More than 125 submissions were received which were then inspected by FIFA and LOC and which were then shortlisted and submitted to the judging panel.
The judges of the panel were largely selected from Brazil itself. This included one of the most influential figures in modern Brazilian architecture, Oscar Niemeyer, designer Hans Donner, supermodel Gisele Bundchen, author Paulo Coelho, singer/actress Ivete Sangallo as well as two leading figures in the football world Ricardo Teixeira (President of the Brazilian Football Federation and President of the Brazilian Local Organizing Committee) and Jerome Valcke (FIFA Secretary General).
Each judge was asked to give marks to all the shortlisted logos and in the end all the marks were added together and eventually the design created by the Brazilian design agency Africa, was declared the winner.
This was the story of the official logo but considering the huge frenzy amongst the football fans many designers have come up with their own logos and mascots to add to the excitement. Below we present you with 20 logos and mascots designed for the FIFA World Cup of 2014.
2. Coca Cola FIFA World Cup 2014 Brazil
This brand celebrates fun, joy, happiness, so, we took traditional elements from each country to represent their culture.
3. Joaozinho
Creation of a mascot is inspired by the popular Brazilian parrot Ararat. It has taken the colors of the flag of Brazil, who wears a shirt with the label graphics. The name of this mascot is Joaozinho. Since it is one of the most popular names in Brazil.
4. Cipan
5. FIFA World Cup 2014 Brazil By Diego
This photo was taken on November 23, 2011.
6. Brazil FIFA World Cup 2014 By Angela Camargo
This photo was taken on May 29, 2010.
This photo was taken on May 29, 2010.
8. Brazil World Cup 2014 By Pejofar
10. Propose logo world cup 2014
11. Jacarezinho
This photo was taken on November 23, 2010.
12. 2014 World Cup Brazil Logo
The 2014 FIFA World Cup logo has been unveiled at an event in Sandton, South Africa. The 2014 FIFA World Cup will take place in Brazil.
13. Brazil 2014
This photo was taken on July 6, 2010.
14. Poster By Erangi
The 2014 FIFA World Cup will be the 20th FIFA World Cup, an international association football tournament that is scheduled to take place in June and July 2014 in Brazil.
15. Redesign logo of FIFA WORLD CUP BRAZIL 2014
This photo was taken on June 29, 2012.
16. Brand Identity for 2014 FIFA World Cup
This photo was taken on June 29, 2011.
Football Planet is the campaign theme for World Cup 2014. It translates the Brazilian’s passion and enthusiasm for football into a global phenomenon to infect every single individual on earth.
20. 2014 FIFA World Cup Opening
Some of the above were completely innovative while some others played a variation on the original official logo. I hope you liked the above collection. Let me know in the comments below what do you think about it.




























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